ArkLeisure, a powerful segmentation based on attitudes and outlook to life.

What is ArkLeisure?

Introducing the ArkLeisure model

ArkLeisure, developed over eight years of on-going-research, is the only values-based segmentation specific to the UK travel consumer.


High Street

Brand over function

Followers

Risk averse

Habituals

Averse to change

Functionals

Expectant of service

Traditionals

Service orientated

Discovers

Authenticity and independence

Cosmopolitans

Confident and stylish

Style Hounds

Fashion conscious

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Using ArkLeisure

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